3 Tips for Finding Your Passion and Turning It Into Your Dream Career

Make 2022 the year you go for your BIG DREAM!

By, Esther Spina

Business Coach for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 13 of my Amazon Best-Selling Book, 

The Ambitious Woman,

What It Takes and Why You Want to Be One,


For a limited time for the Holidays,

get the book and audio CD for free!

(Just pay $3.95 for shipping!)

We’ve all been there at some point — in a job you don’t really love, living paycheck to paycheck, and struggling through another day at a place you’re not inspired to be just to pay the bills.

As a female entrepreneur who has reinvented herself many times after hard times and failed business ventures, I know how important it is to do what calls out to your soul.

To get to a place of satisfaction and fulfillment, you have to constantly evaluate and refine your journey as a businesswoman.

In this week’s blog, I’ll give you three tips for turning your passion into your career, because you know what they say . . . Do what you love and you’ll never work a day in your life.

1. Find Out What You’re Truly Passionate About

You were born with unique skills and talents that are little clues about your life’s purpose. It’s up to you to uncover those gifts and follow where they lead. If you’re struggling to find your passion, try some of the techniques below.

  • Look at what you did naturally as a kid — Did you play school with dolls or spend hours in your room solving puzzles? That may mean you are a natural teacher or problem solver. As adults, it’s common to choose a career based on other factors like money, status, or necessity. But, you had instincts as children that were signs about your natural talents. What were yours? 

  • What would you do for free? Is there something you could do for hours whether someone paid you or not and be completely content? Look at those things because they’re a sign of your true passion. Then all you have to do is find a way to monetize it.

  • How do you spend your spare time? You can turn hobbies into entrepreneurial pursuits or careers if you put enough effort into them0. Are you crafty or have a special skillset? For example, there was a woman who made purses for fun. Once she put them on Etsy her business took off and she was able to quit her day job. The things you love to do for fun are the perfect starting point for future endeavors.

  • What brings you the most satisfaction? Is it helping people, performing, public speaking? Whatever it is, follow what feels good and that you’re naturally good at. Following what fulfills you is a surefire way to find a career that aligns with your purpose.

  • What DON’T you like to do? Identifying aspects of work you don’t enjoy, helps you narrow your focus and revise along the way. Did you find out you hate marketing but you’re good at networking? All of those little insights assist you in refining the type of path you may want to take in your future career. If you’re not happy where you are and what to make a shift, ask yourself what parts of your job you do and don’t want to carry forward into your next line of work.

I highly recommend you write all of this down in the same place so you can reflect on it. The Ambitious Woman Journal is a great place to log your thoughts to get clarity and direction for your journey. Get it for just the $2.99 shipping cost here.

2. Put a Practical Plan in Place to Reach Your Career Goals

As any businesswoman or aspiring female entrepreneur knows, it’s not enough just to have a dream, you have to make goals and take thoughtful steps to make them a reality. Here is some advice from the top female CEOs and entrepreneurs I admire for taking your vision from the intangible to the tangible.

  • Hire someone to draft a business plan for you — Not good with numbers? No worries! There are professionals who can do this for you and it ensures you set yourself up for success. Plan ahead to prevent the pitfalls that occur when you don’t strategize for the long term.

  • Do the market and customer research necessary to take your dream for your head to the page. You’ll need to research your competitors, clients, and audience to make that vision a reality. What are their deepest pain points, desires, and goals?

  • Network to meet the people who can help you get your vision off the ground. Learn from other female entrepreneurs or women CEOs who have done what you want to do and benefit from their experience. My Ambitious Women’s Conference is a great place to meet like-minded businesswomen and mentors who’ll help support you through your dreams and inspire you with their stories.

  • Don’t forget the process of starting over in a new career or creating your own business should also be exciting and fun! Get playful when picking out business names and logos and you’ll enjoy the process of becoming the next successful businesswoman or female CEO so much more. 

3. Silence the Doubt and Fear That Hold You Back

If you’re starting a new business venture or becoming an entrepreneur for the first time, it’s normal to be feel afraid, alone and overwhelmed. Going for your loftiest goals can be daunting, but know that many women have felt the same way you do now and triumphed to reach their goals.

Here are 10 stories of female founders who overcame their fears to make a difference in the world with their work. You’ll notice every businesswoman had to tackle similar difficulties, many of which are in your mind, including:

  • Overanalyzing everything ahead of time, which keeps you from doing anything. The #1 advice I can give you is JUST GET STARTED and learn as you go. You can’t learn it all from the sidelines or from a book, you have to take action.

  • Take a good look at your beliefs and re-wire negative thought patterns. Top female CEOs and businesswomen will tell you mindset is the key to success.

  • Release fear and anxiety by focusing on one task at a time. We tend to get overwhelmed when we think too far ahead. Instead, take it one challenge at a time and focus on the chore ahead of you.

Read more inspiring stories of successful female entrepreneurs

and top CEOs who went for their dreams in my book,

 The Ambitious Woman,

What It Takes and Why You Want to Be One

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Are You Overwhelmed with Daily Business Tasks?

How to Stay Consistent in Business Without Burning Out

By, Esther Spina

Business Coach for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 12 of my Amazon Best-Selling Book, 

The Ambitious Woman,

What It Takes and Why You Want to Be One,


For a limited time for Christmas,

get the book and audiobook CD for free (just pay $3.95 for shipping!)

“Be consistent. Little acts create great accomplishments.” — Uneeka Jay

If your list of Post-It notes is a mile long and you’re struggling to keep up, know that every successful businesswoman has once been in your shoes.

Maintaining and building a successful business can seem like a mountain of responsibility without the right plan in place.

I want to help you find the balance between growing your business and taking care of yourself so that you can maintain your goals for the long term.

In this week’s blog, I give you 5 tips for staying focused on the small steps it will take to get where you want to be as an ambitious woman or female entrepreneur.

1. Develop a Set Daily Routine You Can Stick To

Most successful entrepreneurs and female founders have a consistent daily schedule. For example, they may start with a morning routine including meditation to clear the mind, followed by a workout, then a healthy meal. They have this down to a science, and often, timed down to the minute.

Here are some examples of consistency in morning routines from top female CEOs and entrepreneurs.

While your routine might not be so regimented, I encourage you to think about how you structure your day and put a set plan in place that you can commit to doing regularly.

Of course, there will be times when you need to be flexible, but having a plan will prevent you from slipping into unproductive habits like mindless social media scrolling that distract you from the necessary tasks of the day.

Find the habits, hobbies, and schedule that works for YOU. Simply copying someone else’s morning routine may not work for your unique needs, and if you don’t enjoy it, you won’t stick to it. A brisk morning walk or light stretching to clear your head may work better for you than a drill sergeant-style workout class if you’re not a morning person and that’s OK!

Another strategy is to get the task you dread the most out of the way first thing in the morning. This way you won’t spend your valuable energy procrastinating and worrying about this task all day. Free yourself up to get to the other things on your to-do list with more vitality and energy. 

2. Mind Your Mindset for Business Success

It’s easy to get busy with your day-to-day tasks and forget to check in with how you are feeling and where your energy level is. Overworking becomes harmful when you have a lack of balance, which leads to full-on business burnout.

As a business coach for women, it’s not uncommon for me to meet female business owners and entrepreneurs who are working 60 hours a week and running themselves ragged for the sake of achieving their goals.

But, at what personal cost? 

If you’ve read my book, you know that I am an ambitious woman too, but if you wear yourself down to achieve your career goals, you won’t be able to enjoy the fruits of all your hard work.

Whatever helps you release excess tension, make sure you build time into every day to do it so that taking care of yourself first becomes a priority in your life. And when you do, I promise your business will benefit as a result.

3. Get Regular Support From Women Who Understand (Even If They Are Online Mentors)

Listening to your favorite female entrepreneur or businesswoman, on a podcast, YouTube, or TED Talk, keeps you on track and inspired, but do you do it regularly?

When you listen to your mentors, you realize that most successful businesswomen are not overnight sensations. They just stuck to the small daily habits that ensured their eventual success.

Those mundane tasks you don’t look forward to are the ones that will make all the difference. It’s all about consistency and daily needs repeated over time.

Join a Facebook or Meetup group for female business owners, and you’ll see that many women are facing the same struggles and occasional setbacks to motivation that you are. You will feel less alone and get valuable tips and resources from women who have overcome the same challenges along the way.

4. Delegate and Automate As Soon As Possible

Many of the tasks you are doing now you can either delegate or automate.

This frees your time to grow your business, instead of spending your time maintaining your business.

Look at ways you can outsource your smaller tasks to a VA or find systems that allow you to put them on autopilot. Preserve your energy for reaching your next business goal instead of expending it on simple chores that are not the best use of your valuable time.

Female billionaires know this secret — your time is the most valuable resource you have.

Putting systems like this in place allows you to stay fresh and concentrate on expanding the part of your business you love. Don’t look at it as an expense. Investing in your business is not an expense, it’s a necessity. 

Fun downtime with great friends!

5. Don’t Forget To Schedule Your Downtime and Time Off Too

As much as you need to make a routine to check your business needs off your to-do list, setting time aside to simply R-E-L-A-X is just as important. 

Give yourself one FULL day a week away from work and do whatever you want. Spend time with family and friends, lounge around watching TV, or on a day trip to forget about work. This is your day to do YOU.

More importantly, don’t feel guilty about your time off and stop telling yourself I “should” be working. Truthfully, you’re more productive when you return to your work relaxed, refreshed, and with a clearer mind to make important business decisions.

Take vacations when you can, even if they are staycations. This article, Why Business Owners Should Be Strategic About Time Off, mentions, Americans are taking less and less time off and as a result experiencing more burnout, fatigue, and depression than ever before.

Get more mindset tips and inspiring stories of women who never gave up and reached their dreams in my business book for women,

 The Ambitious Woman, What It Takes and Why You Want to Be One


Get the Hard-Copy Book and Audiobook CD for Free!

Just pay $3.95 for shipping!!!

Keep the book for yourself and give the audiobook to a friend for free!

In my book, I share the hard-won lessons I’ve learned as a business owner and entrepreneur who has reinvented herself many times over. This includes how I overcame the recession, failed business ventures, and the mental roadblocks that prevented me from living the life of fulfillment and personal satisfaction I now enjoy.

And, if I can do it, you can do it too!

Until next time, stay consistent and remember that it’s all the little things that add up to BIG success.

The Importance of Persistence in Business

How to stick to your business goals for the long-term

By, Esther Spina

Business Mindset & Leadership Coach

for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 11 of my Amazon Best-Selling Book, 

The Ambitious Woman,

What It Takes and Why You Want to Be One,


What do Steve Jobs, Oprah Winfrey, and the man Forbes magazine is named after have in common?

All of them faced a significant amount of trauma, rejection, or betrayal in their lives but kept on reaching for the top in spite of it. They were true pioneers in business who refused to let their past heartbreaks define them.

One of the challenges of being an ambitious woman or female entrepreneur is not getting discouraged and throwing the towel in when the going gets tough.

When it seems like all the pressure is on your shoulders to succeed and you’re almost ready to give up, that’s exactly the time to develop persistence. 

Learn to look at challenges as a time to test your tenacity.

What does persistence mean in business?

It means that you keep going even when the path is rocky or unclear. It means that you don’t give up or give in, even when you’re worn out and there’s no finish line in sight

Persistence means that you keep going no matter what.

In this blog, I’ll give you 3 ways to stay persistent in business to empower you to succeed as a woman in business through the inevitable pitfalls and hurdles. 


firm or obstinate continuance in a course of action in spite of difficulty or opposition.

1. Use Perceived Failures and Adversity as a Launchpad for Growth

The world’s most successful businesswomen will tell you that their failures shaped their success more than anything.

When something doesn’t work out as you’d planned it forces you to get creative, to think outside the box, and to innovate solutions you may not have thought of before. This helps you grow in bigger, unexpected ways.

If you learn to stop taking perceived failures personally, or as a sign that your business idea or goal is doomed to fail, you gain valuable insights to succeed.

From every missed opportunity or setback there is something to be learned to help you get to the next level. All of these challenges help you refine what you want and where you want to go as a woman in business.

 Successful entrepreneurs  and business women  use rejection as fuel to motivate them instead of proof that they weren’t in the right career or industry. By maintaining confidence in their vision they rose to the top of their fields by staying persistent.

2. Silence Your Inner Critic & Stay Focused On Your Goals

In my book, I mention that self-esteem, procrastination, and fear of failure are all ways that we let our inner critic overpower our ambition as businesswomen.

When you feel doubtful or pessimistic about your business goals, it eventually takes a toll on your confidence. And the low self-esteem that results in slowly sabotages your success.

Procrastination is another way to cope with fear. By delaying taking action, you don’t have to face that lingering fear of failure. But, when you delay taking the necessary steps to succeed in your business goals, it’s easy for time to pass you by and for you to completely lose sight of your dreams.

Instead, face your fears head-on. Ask yourself what the worst thing is that could happen then put a contingency plan in place. List all the obstacles you can think of that could arise and how you would handle them if they did. This way your fears become a tangible thing that you can address to limit the overwhelm and allows you to keep moving forward.

No one has all the answers at the beginning of their entrepreneurial journey or career in business. You just have to dive in and be willing to learn and adapt as you go. 

Perfectionism will keep you stuck at the starting gate paralyzed in fear and the best antidote is to just do SOMETHING. Any move is a step forward to learn from.

3. Refuse to Quit and Keep Going No Matter What 

In my book, I mention that Oprah Winfrey was told she wasn’t “fit for TV” as a news anchor, what if she had given up then? She would have left billions of dollars on the table as the host of her own show. And think of all the other women she has healed and inspired in her career.

Being let go by the news station may have been the best thing that ever happened to Oprah, who is now one of the most successful businesswomen of all time. The rejection showed her that she could do it on her own and that she didn’t need anyone else’s approval.

I know you’ve all heard the statistics that almost half of all small businesses fail in the first year. It can be overwhelming to think of branching out on your own or starting a new career path. However, did you know that 90% of billionaires are self-made?

Think back to the times you’ve been rejected in the past — do you ever look back and think you would have actually been miserable if you had gotten that job or opportunity you thought you wanted? Many times not getting what you want is a wonderful blessing in disguise. 

If you think about it, you are never really rejected, just redirected to something better!

If you are an ambitious career woman with lofty goals it is completely normal to feel overwhelmed sometimes, or uncertain of your next steps. It’s important to take breaks when needed so that the constant drive towards your goals doesn’t wear you down.

The important thing is not to stop moving forward one day at a time. And often taking a vacation or a weekend off is just what you need to do to refresh your mindset during trying times. This gives you a chance to release stress and recalibrate so you don’t burn out and give up on what you’re striving towards.

Want to hear more about how other female entrepreneurs and businesswomen overcame their greatest defeats to achieve the ultimate success?

For a limited time, you can get my book with inspiring stories of overcoming against all odds,

The Ambitious Woman, What It Takes and Why You Want to Be One,
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The 3 Surprising Kinds of Loyalty That Are Crucial for Business Success

Why Loyalty in Business Isn’t Just About Other People

By, Esther Spina

Business Mindset & Leadership Coach

for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 10 of my Amazon Best-Selling Book, 

The Ambitious Woman, What It Takes and Why You Want to Be One,


When you think of loyalty, do you immediately think of being there for someone else? 

As women, we often put everyone else’s needs before our own, even in business. And the danger is that this keeps you from getting to where you want to be when you take on work that isn’t furthering your goals and is draining your most valuable resource — your time.

Have you ever said yes to a project you didn’t really want to take out of obligation or guilt?

Or maybe you took a job you didn’t want to help someone else but then instantly regretted it once you realized it didn’t align with your goals or values?

When I think of loyalty, I think of three different kinds, 2 of which have nothing to do with other people.
Read more below . . . 

1. Loyalty to Your Vision & Your Values in Business

What do you value most?

Staying loyal to our values as businesswomen and entrepreneurs is key to achieving success. 

If you lose sight of the vision, you eventually lose the motivation, perseverance, and effort needed to overcome mindset blocks and obstacles to your goals.

Of course, vision alone is not enough. You need effort and time to make your dream a reality. It’s tempting to give up when you aren’t seeing the results you want happen fast enough.

You get tired of the daily hustle and missing out on family time when work spills over into the weekend, and you wonder, is this worth it?

Just remember, in those challenging times, Your ideas and imagination gave you that vision for a reason — because it’s your purpose! 

Where did you picture yourself ending up when you first started? What kind of ambitious woman did you imagine yourself to be?

Don’t be a traitor to your vision! Even when things get tough, which they inevitably will on the way to our dreams, we have to remember that there was a reason we started on this career path in the first place.

As a leadership and mindset coach for businesswomen, I know how important it is to stay true to your passion and eliminate anything that doesn’t fit with your values.

Your specific goals may change over time as you continue to grow and evolve as a woman in business, but your values don’t. So, don’t feel bad if your passion starts waning and turning towards something else. You will have to reevaluate and shift your focus many times throughout your career. 

This doesn’t mean we shouldn’t embrace change when it’s time. In fact, that’s another way to be loyal to yourself. Stay receptive to what feels right, and the next time you have to make an important business decision, all you have to ask is — 

Does this choice match who I am and who I want to be?

2. Loyalty to Your Own Self-Care as an Entrepreneur/Businesswoman

Ambitious Women Getting Pampered

We are all guilty of working right up until bed sometimes, neglecting our self-care as entrepreneurs, and sacrificing our mental health to get ahead at some point in our careers.

But you can’t make chronic over-work a pattern, or you’ll find yourself depleted and burned out.

And even if you are successful as a businesswoman there’s no way you will feel happy or fulfilled when you work yourself to the bone.

In my work as a business coach for women, I’ve learned that women especially tend to put their own needs aside in service to their dreams or to others.

Are your personal needs being met right now? If not, it may be time to scale back and make more time to take care of yourself first. After all, your business cannot succeed without YOU being healthy, rested, and inspired first.

You may even feel guilty about taking a day off or a night to rest, but trust that time off makes you MORE productive in the long run. We all need the mindset refresh that comes from not thinking about our work for one day. 

What do you do to take care of yourself each week or each day?

I encourage you to take a hard and fast look at this and write down exactly how many hours you spend taking care of yourself and exactly what you do. Take an inventory of how much time you spend on yourself vs. helping others and business tasks.

If this list doesn’t include eating healthy meals, exercise, and having fun with friends and family, it’s time to invest in more YOU time. And, believe it or not, this is part of being loyal to your business goals too.

3. Loyalty to Your Biggest Supporters & Mentors in Business

Of course, we should never forget the women who empowered us or the mentors that lit the way for us. It’s a nice gesture to send an unexpected thank you card or email to let another successful businesswoman know how much you appreciate their time and support.

Gratitude is a form of loyalty that always comes back to you like a boomerang. Not only does it just feel good to acknowledge someone’s influence on your career, but your colleagues won’t mind when you need a favor or advice for an important decision in the future because they will feel appreciated. 

In my book, The Ambitious Woman, What It Takes and Why You Want to Be One, I talk about some of the pioneering female founders and CEOs that paved the way for all of us, along with close personal friends that continue to inspire me. These women were not only loyal to me, but they also inspired me to stay loyal to myself and my dreams. 

Right now, when you buy my book, you get the audiobook CD for FREE!

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Give the gift of inspiration and guidance to your loyal supporters today at no cost to you!

3 Daily Strategies to Stop Procrastination and Increase Productivity

Read below to see why self-discipline in business is so important for success.

By, Esther Spina

Business Mindset & Leadership Coach

for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 9 of my Amazon Best-Selling Book, 

The Ambitious Woman, What It Takes and Why You Want to Be One,


Through coaching and mentoring women in business, I’ve learned that even the most seasoned businesswoman goes through periods when they feel unmotivated, doubtful, or afraid to take the next steps in their career.

Mindset blocks, including the fear of failure and wavering self-confidence cause you to procrastinate and lose the focus you need to achieve your dreams.

The key is not to get stuck in the negative spiral of self-doubt that keeps you from moving forward towards your highest potential. 

It’s all about committing to small daily habits that keep you on track for success. But, how do you overcome the resistance to self-discipline when it arises?

In this blog, I share advice for all businesswomen and female entrepreneurs who struggle with procrastination and daily distractions that keep you from hitting your goals. 

We all do it, but it’s time we face these bad habits head-on. The first step is to gain awareness of what’s holding us back.

All it takes is small tweaks to your daily habits to see positive change and lasting rewards.

Read below for 3 daily strategies that help you overcome your biggest mindset blocks to business success and start seeing improvements in your life right away . . .

AWC Training Session

1. Identify Time-Wasting Habits and Replace Them with Positive Focus & Discipline

Do you spend hours of your day on social media, watching guilty pleasure TV shows, or avoiding tasks you know you need to do to take your business to the next level?

As a women’s business coach, I know how tempting it can be to turn on the tube or scroll through Facebook, but did you know that people spend an average of 145 minutes on social media a day?!?!?

That’s an average of over two hours a day wasted on aimless scrolling that could have been put to better use reaching your business goals. 

And when one of our biggest excuses as women in business is not having enough time to complete all the tasks on our to-do lists, it’s hard to justify wasting that much of it in a day.

Try putting your phone on airplane mode and restricting your TV time to 1-2 shows a night as a reward for all the hard work you have put in during the day. Set aside specific times to answer all your emails instead of all throughout the day. Or set aside a 30 min block of time to view your facebook, instead of constantly scrolling throughout the day or evening

I bet you’ll start seeing massive improvements in your productivity in a week.

One real-time killer is being “organized to a fault.” Cleaning your office, filing papers, and obsessively reviewing to-do lists instead of working is not productive, nor does it make money. This is often a sign of procrastination and an excuse for not getting things done. Try doing these things after hours and NOT during set working hours to increase productivity.

One last tip — Take one day and write out what you are doing every minute of that day and suddenly it will become very clear to you where the gaps in your time are going.

Each day you have a choice as to how you will spend the precious hours you are given. The question is will you use that time in service to your goals, or in avoiding the things you know you need to do to be successful?

Discipline = Desire + Effort

2. Go From Big to Small — Start With Your End Goal In Mind, Then Commit to Small Daily Actions for Business Success

It’s important to know what’s driving you and the reason behind why you do what you do. If you haven’t yet, I encourage you to journal about where your business goals came from so you can keep the bird’s eye view as inspiration when you’re getting bogged down in daily tasks.

How often do you ask yourself why you want to achieve what you want to achieve?

It may be to provide financial security for your family or to have more personal freedom and a flexible schedule. To have more control over your daily life or the lifestyle you crave.

When you keep the end goal in mind it keeps you focused, however, every big dream has to be broken down into smaller weekly, monthly, and daily goals to make it achievable.

Start by setting aside a few minutes a day to self-reflect — make a list of bad habits that you’d like to replace with small positive actions, and do one thing today that shifts that pattern.

It should also be mentioned that self-discipline is not natural to everyone, but that doesn’t mean it can’t be a choice.

We can CHOOSE to be more disciplined by keeping our bigger goals in mind. 

But even when you have a plan, know that every woman in business experiences unexpected setbacks that cause detours from time to time. That’s just part of being adaptable and flexible, which is a hallmark of success for all businesswomen and entrepreneurs.

Ambitious Women Supporting One Another

3. Surround Yourself with Inspiration, Support, and Accountability from Other Successful Businesswomen

Any woman in business or female entrepreneur hits a rough patch eventually, but it’s not a road we have to walk alone.

You can save so much time by learning from other pioneering women in business who have already been where you are now. Even better, you can build lasting connections and friendships that make your journey so much easier and more fun too.

Sometimes what we need is an accountability partner to help us get over the hump that is holding us back.

This could be as simple as finding someone you can check in with weekly that understands your goals and applauds your progress while giving you constructive feedback. It could also be joining a group of like-minded entrepreneurs to brainstorm new ideas and challenges with.

This is one of the main reasons why I started the Ambitious Women Conference, to get valuable insight, understanding, and encouragement from other female entrepreneurs and businesswomen. (Stay tuned for upcoming events next year when we can hopefully get together again!)

It’s important to keep learning, stay inspired, and be open to new ways of thinking. I am always reading new books on how to keep a positive business mindset and to learn new self-discipline techniques.

One of my favorite business books every woman should read is “7 Habits of Highly Effective People”, by Stephen R. Covey. I highly recommend it for advice on how to be a successful businesswoman.

My book, The Ambitious Woman, What It Takes and Why You Want to Be One, contains stories of many of the female founders and CEOs I admire, plus the secrets of success I have learned personally as an owner of many business ventures and as a top seller in my direct sales marketing firm.

And now, for a limited time, when you purchase my book below,

you get the audiobook CD for FREE!

Hard-Copy Book

Audiobook CD

Each short chapter has its own theme and is a quick read with your morning coffee or an easy listen on your daily commute to help you focus on the day ahead.

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3 Ways to Stay Humble in Business & Why It’s So Important

Advice for Successful Female Entrepreneurs and Leaders from a Business Coach for Women

By, Esther Spina

Business Coach for Ambitious Women & Female Entrepreneurs

Inspired by Chapter 8 of my Amazon Best-Selling Book, 

The Ambitious Woman, What It Takes and Why You Want to Be One,


We’ve all been in that boardroom or meeting when someone’s ego has taken over and they can’t stop praising their own achievements. Their pride is out of control and no one else can get a word in edgewise.

No one wants to be that person, but how do we keep our ego in check and our feet on the ground as our business grows?

In this blog, I’ll share tips I’ve learned for professional humility and explain how it ultimately helps your business to grow.

As a business leadership coach and mentor, I know that humility in leadership is very important to see continued success. Read below for 3 ways to keep your feet on the ground and maintain the respect of your teammates and business partners.

1. Humble Leaders Give Credit to Others Where It’s Due

In my book, I mention that no one becomes successful alone. Even the most successful female entrepreneurs and CEOs have a team of people behind them supporting their vision. So, when we reach our milestones of success, it’s important to acknowledge the other people who helped us get there. 

This can be as simple as buying lunch for your support staff when you hit that once elusive goal. It can be acknowledging your go-to person in the next meeting to show them how much you appreciate their efforts. Or it can mean giving an unexpected bonus to someone whose hard work was crucial to achieving your desired outcome. 

Humility in leadership means you don’t take all the credit for your wins.

Humble leaders listen more, which ultimately leads to business growth when the trusted feedback of other team members is taken into consideration. No one makes it big by living in a silo and ignoring trusted opinions and feedback.

As businesswomen and female entrepreneurs, we are all better off when we get different perspectives to make our business decisions as informed as possible.

Strong, humble, ambitious women uniting at the AWC to learn and support one another.

This article by Forbes mentions a study that found that “humility in CEOs led to higher-performing leadership teams, increased collaboration and cooperation and flexibility in developing strategies,” all of which leads to more success in business. It also mentions teams show more productivity when leaders ask for their feedback and focus on their needs.

Female leaders and entrepreneurs who are humble know they don’t have all the answers.

2. Humble Leaders Acknowledge Their Mistakes and Know What They Can’t Control

Do you have a hard time acknowledging when you’re wrong or admitting your mistakes? If so, you could be compromising your humility in the eyes of your team. You are likely also compromising your business’ potential for fear of being seen as a failure. 

Learning not to take perceived failures personally and to take them as learning opportunities is a hallmark of humility.

If you’re not making mistakes it means you’re not taking risks. 

This also means allowing other team members or employees to make mistakes without fear of condemnation or consequences.

That way you create an environment for growth and experimentation that is a breeding ground for success, instead of a place where people feel nervous, uncomfortable, and hesitant to share their ideas. This limits innovation and ultimately your business growth.

3. Never Forget Where You Came From as a Business Leader

As you gain success in your career as an entrepreneur and businesswoman, it’s important to remember where you started.

It’s so easy to become obsessed with getting ahead and to forget how far you’ve come.

Helpful advice for successful female entrepreneurs from a Business coach for women and author of The Ambitious Woman book for success in business.

Taking time out to be consciously aware of how much you have achieved and how humble your beginnings were puts everything into perspective and allows us to have an appreciation for all we have in the present.

Think back to when you first started and ask yourself — What fears have I overcome since then? What milestones have I accomplished? What obstacles did I overcome?

Reviewing your past wins keeps you humble because it reminds you that the road to success was not always easy. We tend to forget how many challenges we’ve fought through as women in business and keeping the past fully in mind keeps us grounded and open to learning.

If you want to learn more about female business leaders who inspire me with their humility, pick up a copy of my book,

The Ambitious Woman, What It Takes & Why You Want to Be One

Get either the book or CD for the low price of $6.99 each!

And now, for a limited time, you can share the gift of inspiration with a friend for free . . .

Get a FREE audiobook for you and a friend when you refer a fellow Ambitious Woman to our mailing list!

All you have to do is email me at esther@estherspina.com with your name, your friend’s name, and where to send the audiobooks. Each of you will get the CD absolutely free (while supplies last) with no further obligation. That’s how easy it is! 

Let’s grow our Ambitious Woman circle together. 

5 Tips to Find & Keep Motivation in Business

Real-Life Advice from a Business Leadership Coach and Fellow Ambitious Woman


By, Esther Spina

Business Coach for Ambitious Women & Female Entrepreneurs

Inspired by Chapter 7 of my Amazon Best-Selling Book, 

The Ambitious Woman, What It Takes and Why You Want to Be One,


It’s something we all face as ambitious women eventually — how to find motivation and stay true to our reason for being in business in the first place.

As a fellow female entrepreneur who has had many different businesses come and go, I know how important it is to stay motivated, especially when times get tough.

In this blog, I share motivational stories from successful female entrepreneurs who have excelled no matter what personal challenges or difficulties they’ve faced, as well as some of my personal motivations.

1. Follow Your Enthusiasm and What Excites You to Succeed in Business

Oprah calls this “following your bliss” and I believe that when you stay true to what makes you feel happy and fulfilled it’s going to keep you motivated.

Excitement is a sign you’re following your true calling, which is a sure sign of future success.

So often you ignore what makes you feel exhilarated or hopeful. Instead you do what you think you’re “supposed” to do, or what “makes more sense,” even though you’re not enjoying it.

It’s important to think about why you are pursuing a certain goal and the real-life reason behind it.

Would reaching a certain financial goal reduce your stress? Is there a dream vacation that drives you? Or maybe you have a lifelong passion that you’d like to make a reality?

One of the things that motivated me was paying for my son’s college education. It drove me to branch out from commission-only work and pushed me to reach out to a bank that not only became one of my biggest accounts but it also paid for his tuition! 

When I aligned my business purpose with my personal goals I was able to achieve success on all fronts. I took some financial pressure off my family, helped my son to succeed, and helped my own business to grow. It was a triple win!

Your personal goals and your business goals should be aligned with what matters most to you. In my case, it was spending more time with my family, (the account was near my son’s college), and gaining more financial stability so I could have an income I could count on.

2. Pain Can Motivate You to Pursue Unexpected Avenues as a Businesswoman

On the other end of the spectrum, pain can also motivate us to grow and challenge us to level up as businesswomen and female entrepreneurs.

For example, if you’re not meeting your financial goals, it may be time to pivot slightly and look at how you can adapt your niche or modify your business in some way that would better serve you.

In my book, I mention how Nancy Brinker developed the Susan G. Koman for the Cure foundation after losing her sister to breast cancer. In doing so, she transmuted the pain of her loss into something beneficial, by creating a resource for change and providing support to breast cancer survivors everywhere.

Discomfort allows you to ask yourself — Where do I feel unhappy in my life? Where is there room for growth? What do I want to see change?

All of those places where you feel dissatisfied are great starting points for new opportunities if you look at them constructively, just like Nancy Brinker did.

3. Set Short and Long-Term Goals, But Be Flexible

As ambitious businesswomen, we all know the importance of setting both short-term and long-term goals, but we also have to give ourselves permission to adjust them as needed. As we evolve, our dreams and goals will change too.

Writing your goals down has been proven in studies to exponentially increase your level of success.

A Harvard Business Study found that only 3% of the people they researched wrote their goals down, but, shockingly, that 3% made 10x more than the other 97% of their MBA classmates combined!

If you need help setting goals and sticking to them, check out the SMART method of goal setting. S.M.A.R.T. is an acronym that stands for “Specific, Measurable, Achievable, Relevant, Time-Bound.” So, if you are in the 97% that isn’t writing your goals down, use this goal-setting method to get started in moving towards business success.

Remember, goals are just guidelines and they will shift as your priorities do. As you continue to grow, you may find that your previous goals are not really in alignment with your current vision and that is 100% OK. It’s natural for our dreams to transform along with us.

So, don’t feel bad if your goals start to feel outdated and you choose to go in a different direction in your life.

4. Find Your “Why” and Use Your Passion to Guide You

When you’ve been in business for a while, as a female entrepreneur or career woman, it’s easy to get caught up in the day-to-day tasks of running your business and to forget why you started your business in the first place.

I am talking about the BIG PICTURE of why you do what you do.

Not sure what that is? One way to find out what truly matters to you is to journal about it.

Take a moment of your day and brainstorm what is truly important to you in your life — Quality time with your family? Financial security? Location independence? Freedom to make your own choices? A flexible schedule? All of this helps you refine what your goals are so that they will be in alignment with what most matters to you.

When you focus on your deepest values, rather than a dollar amount, you’ll always have more motivation to do what it takes to succeed.

5. Look to Other Successful Businesswomen and Female Leaders for Inspiration

In my book, I mention how J.K. Rowling inspires me, but did you know she was a struggling single mother who wrote the Harry Potter series on napkins while receiving welfare to get by? Talk about a Cinderella story!

J.K. Rowling’s dedication to her passion project led her to become the first author to make the Forbes billionaire list. She eventually dropped off the list due, in part, to donating $160 million to charity. This woman inspires me because she continues to focus on her values, despite her success. 

Another woman I mention in my book is Tererai Trent, who overcame extreme cultural and political challenges to achieve her dreams against all odds. She is proof that there are no limits to what you can accomplish when you are determined and motivated. You’ll have to get the book to hear the rest of her amazing story!

To learn more about the inspiring businesswomen and female entrepreneurs mentioned in this blog, grab a discounted copy of my book on my website below!

The Ambitious Woman,

What it Takes and Why You Want to Be One

For a limited time when you order my book, you get 

the Ambitious Woman Audiobook absolutely FREE!

Or order the inspiration-filled Ambitious Woman Audiobook separately for $6.99 here:

Get inspiration during your daily commute and get motivated to reach your personal and business goals anytime!

How To Empower Yourself to Succeed as a Woman in Business

Inspiring stories of successful female entrepreneurs and women business leaders who dominate their industries in 2021.

Empower in 2021

Ambitious women

By, Esther Spina

Business Mindset Coach for Ambitious Women & Female Entrepreneurs

Inspired by Chapter 5 of my Amazon Best-Selling Book, 

The Ambitious Woman: What It Takes and Why You Want to Be One,

Empowered Ambitious women


What do Bumble, YouTube, and In N Out all have in common?

You may be surprised to learn, they are all run by female CEOs! And we’re talking about successful businesswomen who are managing multi-billion dollar companies that were once thought to be male-dominated industries. More on the women at the top of these mega-successful ventures below, but the point is . . .

Female founders and CEOs are on the rise.

In 2019, 42% of businesses were owned by women, which is a 37% increase since the ‘70s. But, in Network Marketing, 77% of distributors in the United States are women. Globally that number is 76%. This is a great sign that women are empowering themselves to level up in all industries, smashing the glass ceiling, and taking on business leadership roles that were once thought to be impossible for women. 

Finding ways to stay empowered as female entrepreneurs and businesswomen, prevents you from getting discouraged and giving up before you’ve even had a chance to experience success.

In this blog, I’ll discuss some of the ways you can empower yourself as a woman in business and/or direct sales companies to take charge of your life and make your vision a reality.

Get inspired

Get Inspired By Successful Women Business Leaders At the Top of Their Game

Looking to those that have paved the way before you for inspiration makes it feel less daunting to go for those passion projects you dream of. When you see other women in business achieving similar dreams to yours, it suddenly feels more possible.

Fortune 500 reports that more women are running their top businesses in 2021 than ever before. Now that’s encouraging! And even better, women are breaking records in major executive roles. This article mentions that a woman business leader took over as CEO of CVS, which is 4th on the Fortune 500 list, and that the ”$268 billion retail pharmacy turned health care giant is now the largest company ever to be run by a female chief executive.”

Now 41 of the Fortune 500 companies are run by women, which is a huge increase from the year 2000 when there were only 2. 

Here are some inspiring businesswoman success stories to show you anything is possible when you set your mind to it and work towards it relentlessly:

There’s Whitney Wolfe Herd, who you may have never heard of, but I bet you’ve heard of her popular dating app, Bumble, which has had over 22 million users. As the founder and CEO of Bumble, she generated $162M in revenue by the age of 30! And, according to the above article, she also started the successful matchmaking app as a way to empower women, since it gives women the power to choose which men they want to match with first.

Another woman I look up to is Debbie Bolton, founder and CEO of Norwex, whose mission is to replace toxic household products with green cleaning solutions. Since 1999, Debbie Bolton has led global sales for this direct sales company which has an annual revenue of over $45 million! She is also known to be a kind and compassionate woman who empowers others, such as when she recently bought a plane ticket for a struggling father who couldn’t afford to pay for his daughter’s seat on a flight. Debbie is a great role model both as a business woman and as a caring person.

Women are empowering themselves in business and direct sales companies like never before and you can be a part of that wave if you’re willing to dedicate the same amount of time and persistence. 


Being an Empowered Woman

Being an Empowered Woman Means You’re a Creator, Not a Follower

Think about Amelia Earhart, who was the first woman to fly across the Atlantic alone. She didn’t let anyone hold her back from her dreams, even though she had many challenges along the way. Amelia Earhart overcame many failed business ventures and financial struggles to receive the American Distinguished Flying Cross and empower other female pilots. In an era where the aviation industry was dominated by men, she had to forge her own trail, and in doing so, paved the way for many other women to follow in her footsteps.

It takes a pioneering spirit like hers to set out on your own, with no assurance of success. Likewise, what sets the top-earning female entrepreneurs and CEOS apart from the pack is their ability to empower themselves and keep going no matter what. 

Early on in my career in sales, my mentor taught me, “Successful people do what unsuccessful people don’t.” I learned this translates to a “whatever it takes” philosophy.

I started out making 20 cold calls a day, plus stuffing and dropping off 250 mailers a week. But, those first, tedious steps set me on my path to becoming a top earner in my direct marketing company later on.

It’s important to have a vision, but it’s also important to get in there and get your hands dirty. Being successful as a woman business owner, female entrepreneur, or career woman, takes grit and good old-fashioned hard work at the end of the day.


Gain Wisdom By Reading Inspiring Business Books by Successful Leaders

One of my all-time favorite, inspiring business books is, Sometimes You Win, Sometimes You Learn, by John Maxwell, which I highly recommend. He reminds us that there is no failure, only opportunities for growth and lessons that help us refine our goals. 

Another favorite of mine is, The Purpose Driven Life, What On Earth Am I Here For?, by Rick Warren. Read a chapter a day to empower your life and get clear on your purpose. 

I created my book, The Ambitious Woman, What It Takes and Why You Want to Be One, to help you move past all the fears that arise as a female entrepreneur or businesswoman. Completing this book was a dream of mine, one that I never expected to achieve, but it’s proof anything’s possible!

The Ambitious Woman

The Ambitious Woman,

Get inspiration and motivation from the successful female entrepreneurs and founders who paved the way for aspiring business women everywhere.

For a limited time when you order my book, you get the Ambitious Woman Audiobook absolutely FREE!

This is perfect for those who enjoy listening to self-improvement books in the car. 

Self improvement

The #1 Predictor of Success in Business

Read below to find out and get 3 quick tips to stay focused as a successful businesswoman and female entrepreneur.

By, Esther Spina, Business Coach for Ambitious Women

Inspired by Chapter 5 of my Amazon Best-Selling Book, 

The Ambitious Woman: What It Takes and Why You Want to Be One,


I believe determination is the single most important predictor of a business owner’s long-term success. You could have the best business idea in the world, the most ingenious invention, but if you don’t have the drive to see it through the inevitable pitfalls and mishaps along the way, it won’t make it to the finish line. And the world needs your vision and innovation!

So, what does determination mean anyway?

Merriam Webster says the definition of “determination” is “the act of deciding definitely and firmly,” and, “the firm or fixed intention to achieve a desired end.” Notice the common term — “firm.”

Practically speaking, being determined means you’ve made up your mind about what you want and are unwavering in achieving your end goal.

Not that even the most successful businesswoman or female entrepreneur hasn’t struggled with self-doubt or fear along the way. As a business coach for women, I know we all have moments in our journeys as entrepreneurs where we question whether we have what it takes.

Determination doesn’t mean a lack of doubt, it just means you keep going despite your fears.

In this blog, I give you three simple tips for staying determined no matter what happens in your career or business. And a lot of it has to do with goal setting for success.

My hope is to empower you as a career-focused woman to stay on track with your goals and to eventually reach your dreams! 

Below are three simple but highly effective ways to stay determined and stay the course for long-term business success:

1. Set a Timeline for Your Goals & Stick To It

One mistake I know I made early on as a  female entrepreneur was not setting a timeline for when I would achieve my goals. Without a set end date in mind, your dream is just an ethereal idea somewhere out there in the future, instead of a real concrete plan that forces you to set realistic steps into motion.  

It can be a year from now, two or even ten, but fixing that date in your mind gives you something definite to plan towards. Then you just need to break down smaller steps for how you’ll get there. 

Take a moment to brainstorm, how long will it realistically take for you to get to where you want to be?

Every business will be different — for example owning a brick and mortar store will take much longer than a virtual online store.

The good news is that, according to these stats on entrepreneur success rates, the number of businesses started by entrepreneurs that fail in the first year has never been lower. Only 20% of new businesses, in fact, close in the first year currently, and that’s a 30% decrease in failure rates since the ‘70s.

So be encouraged! This means, you are statistically far more likely to succeed than fail as a business owner or entrepreneur!

The above article also mentions that the #1 reason most businesses fail is not because the entrepreneur or founder failed, but because there was “no market need” for the business.

This is proof that if you stay focused on your goals and refuse to give up, success IS possible!

But as a business and leadership coach, I also know it’s important to realize that things don’t happen overnight either. As we know, Rome wasn’t built in a day, and impatience can also be a dream killer.

To be successful as a female entrepreneur or businesswoman you have to stay focused on the end goal, but give yourself time to get there too.

You wouldn’t expect a flower to bloom the day after you plant the seed right? You have to water, nurture and tend to your dream, but know that when you do you’re setting yourself up for business success.

2. Make One SPECIFIC Goal You Most Want to Achieve

It’s easy to get overwhelmed when you put too many objectives on your plate at once. As a business coach for women, I highly suggest setting one big goal and working towards it. And NEVER giving up.

As Tommy Lasorda, former manager of the Los Angeles Dodgers famously said, “The difference between the possible and the impossible lies in a man’s determination.” And in a woman’s determination, I would like to add!

So, what is that ONE THING you really want to do? Once you’ve spent some time pondering that or journaling about it without restriction as to what’s “possible” or not, then ask yourself — why not? That big dream is just as valid as any other idea you have that you’re not as excited about, so why not pursue your ACTUAL goal?

Sometimes we talk ourselves out of the one thing we want most because it is “too big,” “too hard,” or we “don’t have enough money.” But what if you just said you were going to go for it no matter what it took? All of the rest will sort itself out when you get on the determination train and refuse to veer off course.

3. Network with Other Successful Businesswomen to Stay Determined & Focused

Not only does networking give you much-needed moral support, but it also helps you learn from other perspectives and allows you to stay positive, especially during difficult times. Finding a supportive network of other like-minded businesswomen and professionals in your field is crucial for surviving the normal challenges of running your own business.

When you expand your network, you’ll  find other women in business who have been through exactly what you’re going through. They’ll give you helpful business advice to keep you from giving up right when you need it the most. I know, as a long-term entrepreneur, how important it is to have a circle of successful businesswomen that I trust around me to keep me strong when the chips are down.

We all have those times when things are just hard, then we start getting discouraged and wondering if our dream is EVER going to happen.

This is why I started my Ambitious Women Conference so that like-minded career women could come together and lift each other up. I can’t wait to get started with these in-person meet-ups again and help empower women to stay determined and on track for success! Stay tuned to my new website above for the latest updates on these exciting networking and business woman empowerment events.

If you want to read more about staying determined, grab a copy of my book, The Ambitious Woman. Get it at a discount on my site here before it goes out of print.

Read inspiring stories of women who gave it their all and overcame great adversity to realize their dream business against all odds. These were determined, Ambitious Women, and I know you are too!


For a limited time when you order my book, you get the accompanying Ambitious Woman Journal for free! Keep track of your favorite highlights from each chapter in one handy place and reference them whenever you need inspiration. Get one for yourself or gift one to another Ambitious Woman today.

How to Ditch the Daily Grind & Go For Your Dream Life

6 practical steps to move confidently towards the lifestyle you’ve always imagined!

By, Esther Spina, Business Coach for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 4 of my Amazon Best-Selling Book, 

The Ambitious Woman: What It Takes and Why You Want to Be One,


This week I want to talk about the power of your imagination to make a new reality for yourself. Your most cherished dreams are not only POSSIBLE, they’re also completely ACHIEVABLE! In this article, I talk about how to move past your fears and any sense of limitation that is holding you back from getting to where you want to be.

Because your dream life is out there waiting for you to claim it.

1. Recognize When You’re Not Living for Yourself or Living a Smaller Life Than You Could Be

It’s so easy to get caught up in a life that isn’t of our choosing when we are busy surviving. As female entrepreneurs and businesswomen, we juggle a lot of demands — trying to make ends meet, building our careers, and providing for our families. When was the last time you slowed down enough to ask yourself —

Is this the life I want?

Is this the career field I want to be in?

Is this where I need to live to make my dreams come true?

You may be so busy that you don’t even realize you’re stuck in habitual patterns and a lifestyle that is keeping you from reaching your highest potential. You may even feel hopeless or like you’ve lost sight of your biggest dreams.

Maybe you took a job with more security but still dream about having the freedom of an entrepreneur, with the ability to set your own schedule and work from anywhere. And some days that just feels like a pipe dream that is far from your reality. I’ve certainly been there myself.

With all of our daily chores, routines, and tasks, it’s challenging to hold the vision of our long-term goals. But, the good news is, it’s never too late to refocus on your dream life. All it takes is a commitment to making it happen no matter what.

Give yourself hope by taking one practical step towards your wildest dream today.

This could be as small as purchasing the domain name you’ve been thinking of using for your business, contacting a real estate agent to scout possible office locations, or writing the outline for the book you’ve been thinking of. As ambitious women and career leaders, we tend to think about all the moving parts we need to put in place and then get overwhelmed by the sheer amount of work and/or money it will take. 

Instead, take one small action and the momentum you generate will carry you forward to heights you can’t even imagine now!

2. Give Yourself Permission to Dream BIG & Don’t Limit Your Potential as a Businesswoman

Do you know in your soul what you want to do but feel the dream is just TOO BIG to achieve? 

Take a minute to ask yourself what do I REALLY want to do? Try not to think about the potential barriers, just think, if there was ONE THING you most wanted to achieve before you die, what would it be? Maybe you’ve even been dreaming about it since you were a kid.

When it comes to dreaming we have to go back to our purest intent, don’t put limitations on your dreams before they’ve even had a chance to be planted and germinate into a fully-bloomed flower. If you’re going to put your energy into something new, it may as well be the thing that makes your heart beat a little faster when you think of it.

One great way to gain clarity on your true soul’s purpose is to journal or draw
. Try free-form writing words that come to mind when you think about what you’d love to pursue if there were no external factors. You can go general like “location-independence,” “be my own boss,” “have the freedom to spend my day however I want,” or be specific like, “be the CEO of a Fortune 500 company,” “have a successful brick and mortar bakery,” “create an online course that makes passive income.” You can also try drawing the blueprint of your ideal location or finding an image you relate to that helps you materialize that feeling of being on top of the world.

Use the Ambitious Woman Journal

to keep track of your thoughts and ideas while you’re freshly inspired.

The journal is a free gift with the purchase of my book, but you can also get the journal alone for just the cost of shipping here.

This exercise helps you narrow down your focus so you become clear on your end goal. It also opens the creative side of your brain and allows you to dream bigger and think outside of the box. 

And whatever comes up — I promise that dream is there for a reason. You were meant to do it. That’s why it came to you. You’re the one that can see it through or it wouldn’t have occurred to you in the first place. It’s your destiny!

Now that you have your big picture in mind, how do you get started without getting overwhelmed and giving up?

3. Take the First, Small Step Towards Your Business Dreams

What do most successful female founders and CEOs have in common? They chose to take action towards their dreams even when the path isn’t crystal clear. These ambitious women trusted everything to work out and, more importantly, they trusted in themselves to make it happen, no matter what obstacle arose in their path.

We all have one dream that stands out to us more than the rest, but how many of us actually GO FOR IT?

You may think it’s impossible, that you don’t have enough capital to get started, or that it will take too long, but if not now, when? I talk about the concept of “someday “ thinking in my book, The Ambitious Woman, and how it keeps us stuck in what’s comfortable and familiar. 

There comes a point when we have to say NOW is the time, even if it is a little scary and daunting at first. If it scares you, if the mere idea of it is terrifying and exhilarating at the same time, you’re probably on the right path.

As Neale Donald Walsch said, “Life begins at the end of your comfort zone.” 

If you’re comfortable you aren’t growing and if you don’t push yourself into the unknown, you will never know how much your life could have expanded. Take it from one ambitious woman . . .

“Life shrinks or expands in proportion to one’s courage.” — Anais Nin

4. Tell The Right People About Your Goals for Support & Accountability

The second we speak something into existence it becomes more tangible and, thus, more possible! Find someone you trust and tell them about your passion project. Soon, you will see this energy gain traction as other people bolster you up and help you to believe it is a worthwhile endeavor.

Another great way to start the ball rolling on your idea is to seek out collaborators and others who complement your goals as a creative, enterprising businesswoman.

However, one caveat here — make sure you don’t share your dreams with naysayers who are afraid to take chances in their own lives and make you doubt your goals. Some people will not understand and usually, these people are living smaller lives than they could be enjoying. Only share your vision with people who are also striving for more in their own lives, people who will encourage you and uplift you.

No one succeeds in a vacuum – it’s important to find your tribe and to surround yourself with other people who support your vision.

Try online networking sites like LinkedIn or Meetup to find like-minded career women, or join a networking conference like my Ambitious Women’s Conference when possible. Meeting other female entrepreneurs and businesswomen who are reaching for higher goals for themselves will keep you inspired and push you to succeed. And, usually, they are surprisingly accessible and nurturing!

When we surround ourselves with people that are striving for greatness in their own lives, suddenly our dreams don’t seem so unattainable after all!

5. When Failure Isn’t an Option You WILL Find Another Way

I mention in my book that my son David said to me once, “I fail to let myself fail.” When we refuse to give up on our dreams we become a powerful FORCE to be reckoned with. I’ve learned that even when the avenue I choose doesn’t work out, there’s always another way.

There’s no need to fear failure because if you trust in yourself to be adaptable and find creative solutions, you truly can get through anything.

Stay focused on the outcome you desire and you’ll be surprised at what lines up for you. Then you simply follow the path of least resistance to get there. I am a big believer in the Law of Attraction and your power to draw to you exactly what you desire and expect. So, make sure you keep those thoughts positive and watch as things work out surprisingly easy for you!

6. Get Advice from Business Books Every Woman Should Read

Dream to Destiny, by Robert Morris — This book, written by my pastor, is about believing each of us has a divine destiny, outlined by God, and that we have ten tests to pass to achieve it.

Break Out, by Joel Osteen — This is about “breaking out” from the feeling of living an average, mundane life and how to overcome the barriers to find your most authentic, fulfilling purpose.

The Ambitious Woman, my book including the 3 “DON’TS” that keep you from pursuing your biggest dreams, from the chapter this blog was inspired by. Get tips that helped me stay focused to succeed and read inspiring stories from other successful businesswomen. My book is available at a reduced rate on my website for a limited time below, I hope you enjoy it!

All Ambitious Woman readers can now get my


to keep inspiration handy at all times!

Order my book, The Ambitious Woman, now and get the bonus journal that accompanies each chapter for FREE! Or get the journal alone for the low $2.99 shipping cost here.

Keep track of your inspired thoughts in one convenient place and have them available anytime you need a little extra boost of motivation!