Why Loyalty in Business Isn’t Just About Other People

By, Esther Spina

Business Mindset & Leadership Coach

for Ambitious Businesswomen & Female Entrepreneurs



Inspired by Chapter 10 of my Amazon Best-Selling Book, 


The Ambitious Woman, What It Takes and Why You Want to Be One,

LIVE A LOYAL LIFE!

When you think of loyalty, do you immediately think of being there for someone else? 

As women, we often put everyone else’s needs before our own, even in business. And the danger is that this keeps you from getting to where you want to be when you take on work that isn’t furthering your goals and is draining your most valuable resource — your time.


Have you ever said yes to a project you didn’t really want to take out of obligation or guilt?

Or maybe you took a job you didn’t want to help someone else but then instantly regretted it once you realized it didn’t align with your goals or values?

When I think of loyalty, I think of three different kinds, 2 of which have nothing to do with other people. Read more below . . . 

1. Loyalty to Your Vision & Your Values in Business

What do you value most?

Staying loyal to our values as businesswomen and entrepreneurs is key to achieving success. 

If you lose sight of the vision, you eventually lose the motivation, perseverance, and effort needed to overcome mindset blocks and obstacles to your goals.

Of course, vision alone is not enough. You need effort and time to make your dream a reality. It’s tempting to give up when you aren’t seeing the results you want happen fast enough.

You get tired of the daily hustle and missing out on family time when work spills over into the weekend, and you wonder, is this worth it?

Just remember, in those challenging times, Your ideas and imagination gave you that vision for a reason — because it’s your purpose! 

Where did you picture yourself ending up when you first started? What kind of ambitious woman did you imagine yourself to be?

Don’t be a traitor to your vision! Even when things get tough, which they inevitably will on the way to our dreams, we have to remember that there was a reason we started on this career path in the first place.

As a leadership and mindset coach for businesswomen, I know how important it is to stay true to your passion and eliminate anything that doesn’t fit with your values.


Your specific goals may change over time as you continue to grow and evolve as a woman in business, but your values don’t. So, don’t feel bad if your passion starts waning and turning towards something else. You will have to reevaluate and shift your focus many times throughout your career. 

This doesn’t mean we shouldn’t embrace change when it’s time. In fact, that’s another way to be loyal to yourself. Stay receptive to what feels right, and the next time you have to make an important business decision, all you have to ask is — 

Does this choice match who I am and who I want to be?

2. Loyalty to Your Own Self-Care as an Entrepreneur/Businesswoman

We are all guilty of working right up until bed sometimes, neglecting our self-care as entrepreneurs, and sacrificing our mental health to get ahead at some point in our careers.

But you can’t make chronic over-work a pattern, or you’ll find yourself depleted and burned out.

And even if you are successful as a businesswoman there’s no way you will feel happy or fulfilled when you work yourself to the bone.

In my work as a business coach for women, I’ve learned that women especially tend to put their own needs aside in service to their dreams or to others.

Are your personal needs being met right now? If not, it may be time to scale back and make more time to take care of yourself first. After all, your business cannot succeed without YOU being healthy, rested, and inspired first.

You may even feel guilty about taking a day off or a night to rest, but trust that time off makes you MORE productive in the long run. We all need the mindset refresh that comes from not thinking about our work for one day. 

What do you do to take care of yourself each week or each day?

I encourage you to take a hard and fast look at this and write down exactly how many hours you spend taking care of yourself and exactly what you do. Take an inventory of how much time you spend on yourself vs. helping others and business tasks.


If this list doesn’t include eating healthy meals, exercise, and having fun with friends and family, it’s time to invest in more YOU time. And, believe it or not, this is part of being loyal to your business goals too.

3. Loyalty to Your Biggest Supporters & Mentors in Business

Of course, we should never forget the women who empowered us or the mentors that lit the way for us. It’s a nice gesture to send an unexpected thank you card or email to let another successful businesswoman know how much you appreciate their time and support.

Gratitude is a form of loyalty that always comes back to you like a boomerang. Not only does it just feel good to acknowledge someone’s influence on your career, but your colleagues won’t mind when you need a favor or advice for an important decision in the future because they will feel appreciated. 

In my book, The Ambitious Woman, What It Takes and Why You Want to Be One, I talk about some of the pioneering female founders and CEOs that paved the way for all of us, along with close personal friends that continue to inspire me. These women were not only loyal to me, but they also inspired me to stay loyal to myself and my dreams. 

Right now, when you buy my book, you get the audiobook CD for FREE!

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At this low price, you can keep one for yourself and give one to a fellow ambitious woman too.

Give the gift of inspiration and guidance to your loyal supporters today at no cost to you!