Business Coach

How to Build Self-Confidence in Business & Trust in Yourself

Posted on by estherspina


Overcome Self-Doubt and Insecurity with 3 Helpful Tips from a Business Mindset Coach



By, Esther Spina

Business Coach for Ambitious Businesswomen & Female Entrepreneurs

Inspired by Chapter 14 of my Amazon Best-Selling Book, 

The Ambitious Woman,

What It Takes and Why You Want to Be One,


“LIVE A CONFIDENT LIFE!”



Are you FROZEN IN FEAR and afraid to take that next step in your career? 

Do you have big dreams, but you’re not sure you have the right skills or experience to succeed?


Are you afraid to work for that next  promotion because you’re not sure you can do it?


All the successful businesswomen I’ve mentored, battle with self-confidence issues at some point in their careers.

In this article, I show you what you need to know to combat over-thinking and fear. This frees you up to sail into your future with conviction and style!






1. Stop Overthinking by Shaking Things Up

Do you have a hard time meditating or going to sleep because you can’t get your mind to turn off? Are there a million thoughts running through your head at any given moment?


As a women’s business coach, I know you have a lot on your mind, and it’s hard not to focus on multiple things at once. It’s how you get stuff done. But it’s also how you get trapped in overwhelm, unable to see a clear path forward.

Signs you’re overthinking include:

  • Worrying all the time about things that haven’t even happened yet
  • Beating yourself up for making “mistakes”
  • Procrastinating because you’re afraid of making the “wrong” decision

So how do we stop our racing minds and start being open to growth?

I encourage you to go out and try something you’ve never done before. Take up a new hobby, try a different exercise style, or go to a city you’ve never been to before. This puts you immediately into a beginner’s mindset for learning. It prepares you for handling the unexpected.

This way you’ll see anything that happens in business as an opportunity for learning. You won’t beat yourself up when things don’t go as planned. Because we can’t control everything. Instead, keep your mind open to learning and you’ll become more adaptable to change.

When you allow yourself to be flexible, you become bulletproof to events beyond your control. This includes recessions, pandemics, and normal business downturns. And you’ll build confidence in ways you never could have imagined!



2. How to Reframe Negative Thinking & Take Action!

To overcome a lack of self-confidence in business — mindset is everything.

I coach women in business to re-wire negative thinking patterns and to expect positive results.


Habitual thoughts turn into beliefs, which turn into actions or INACTION.


If you’re thinking of starting a new business, career path, or promoting, fear of the unknown can be crippling.

Worrying about everything that could go wrong stops you from taking any action at all.


The businesswomen I work with in my mindset coaching programs suffer from perfectionism and self-critical thinking. These traits are a natural result of their ambitious natures. The same characteristics that propel you to the top work can destroy your self-confidence if you let them.

Instead, it’s better to get started and take any step forward. There’s no way you can think ahead to everything that could go wrong and prevent it. This is why a beginner’s mindset is so important so you can learn through trial and error.

For example, I had a thriving online baby clothing business until the economy slid into a recession. Then I had to unexpectedly shift gears and reinvent myself. It was devastating at the time, but the resiliency I developed gave me so much confidence. And my next business was even more successful.


I also experienced what felt like many betrayals in business. It hurt when partners I considered friends left to pursue other opportunities. I felt like I’d failed as a business owner at the time. I now realize that’s just a natural part of life and evolution. Things change, but these experiences had a silver lining . . .


Without these personal “failures,” I wouldn’t know how much I could handle on my own.


Thanks to these challenges, I became more self-reliant, which helped me gain confidence in myself. When you build this trust in yourself, you’ll feel invincible when business changes occur.



3. Fake it Til You Make It! — The Secret of Confident Business Women


Confidence is about perception. This means that as long as you appear confident, people will believe you are.

Many seasoned performers or speakers still get stage fright, but they know how to walk onto the stage appearing confident.


And, you know what? The audience can’t tell the difference. When they hear the applause, the confidence they were pretending to have becomes real. 


Katy Perry said, “If you’re presenting yourself with confidence, you can pull off pretty much anything.” (From the article, 51 Self-Confidence Building Quotes for Women of All Ages)


Every time you show up and put yourself out there you build confidence.


The only way to gain self-confidence is through experience and there’s no better time than the present. Taking that first step is a confidence booster in itself. Get started even if you don’t feel “ready.”


If you wait to be 100% ready, you’ll always be on the sidelines.


Don’t expect perfection, especially your first go-round. Expect that experience will teach you everything you need to know to get to where you want to be.


The most successful businesswomen in the world didn’t get there because it was smooth sailing to the top. They got there because they experienced setback after setback and kept moving forward.


When you successfully navigate obstacles, you naturally build faith in yourself.



And the more you create trust in yourself, the more others trust you too.



If you’re struggling with self-confidence, reach out to me. I’ve helped many businesswomen overcome self-doubt to achieve their goals.


Always Ambitiously,



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3 Ways to Stay Humble in Business & Why It’s So Important

Posted on by estherspina


Advice for Successful Female Entrepreneurs and Leaders from a Business Coach for Women




By, Esther Spina

Business Coach for Ambitious Women & Female Entrepreneurs



Inspired by Chapter 8 of my Amazon Best-Selling Book, 



The Ambitious Woman, What It Takes and Why You Want to Be One,



LIVE A HUMBLE LIFE!



We’ve all been in that boardroom or meeting when someone’s ego has taken over and they can’t stop praising their own achievements. Their pride is out of control and no one else can get a word in edgewise.



No one wants to be that person, but how do we keep our ego in check and our feet on the ground as our business grows?



In this blog, I’ll share tips I’ve learned for professional humility and explain how it ultimately helps your business to grow.



As a business leadership coach and mentor, I know that humility in leadership is very important to see continued success. Read below for 3 ways to keep your feet on the ground and maintain the respect of your teammates and business partners.




1. Humble Leaders Give Credit to Others Where It’s Due



In my book, I mention that no one becomes successful alone. Even the most successful female entrepreneurs and CEOs have a team of people behind them supporting their vision. So, when we reach our milestones of success, it’s important to acknowledge the other people who helped us get there. 



This can be as simple as buying lunch for your support staff when you hit that once elusive goal. It can be acknowledging your go-to person in the next meeting to show them how much you appreciate their efforts. Or it can mean giving an unexpected bonus to someone whose hard work was crucial to achieving your desired outcome. 



Humility in leadership means you don’t take all the credit for your wins.



Humble leaders listen more, which ultimately leads to business growth when the trusted feedback of other team members is taken into consideration. No one makes it big by living in a silo and ignoring trusted opinions and feedback.



As businesswomen and female entrepreneurs, we are all better off when we get different perspectives to make our business decisions as informed as possible.



Strong, humble, ambitious women uniting at the AWC to learn and support one another.



This article by Forbes mentions a study that found that “humility in CEOs led to higher-performing leadership teams, increased collaboration and cooperation and flexibility in developing strategies,” all of which leads to more success in business. It also mentions teams show more productivity when leaders ask for their feedback and focus on their needs.



Female leaders and entrepreneurs who are humble know they don’t have all the answers.




2. Humble Leaders Acknowledge Their Mistakes and Know What They Can’t Control



Do you have a hard time acknowledging when you’re wrong or admitting your mistakes? If so, you could be compromising your humility in the eyes of your team. You are likely also compromising your business’ potential for fear of being seen as a failure. 



Learning not to take perceived failures personally and to take them as learning opportunities is a hallmark of humility.



If you’re not making mistakes it means you’re not taking risks. 



This also means allowing other team members or employees to make mistakes without fear of condemnation or consequences.



That way you create an environment for growth and experimentation that is a breeding ground for success, instead of a place where people feel nervous, uncomfortable, and hesitant to share their ideas. This limits innovation and ultimately your business growth.




3. Never Forget Where You Came From as a Business Leader



As you gain success in your career as an entrepreneur and businesswoman, it’s important to remember where you started.



It’s so easy to become obsessed with getting ahead and to forget how far you’ve come.

Helpful advice for successful female entrepreneurs from a Business coach for women and author of The Ambitious Woman book for success in business.

Taking time out to be consciously aware of how much you have achieved and how humble your beginnings were puts everything into perspective and allows us to have an appreciation for all we have in the present.



Think back to when you first started and ask yourself — What fears have I overcome since then? What milestones have I accomplished? What obstacles did I overcome?



Reviewing your past wins keeps you humble because it reminds you that the road to success was not always easy. We tend to forget how many challenges we’ve fought through as women in business and keeping the past fully in mind keeps us grounded and open to learning.



If you want to learn more about female business leaders who inspire me with their humility, pick up a copy of my book,



The Ambitious Woman, What It Takes & Why You Want to Be One

Get either the book or CD for the low price of $6.99 each!



And now, for a limited time, you can share the gift of inspiration with a friend for free . . .



Get a FREE audiobook for you and a friend when you refer a fellow Ambitious Woman to our mailing list!



All you have to do is email me at [email protected] with your name, your friend’s name, and where to send the audiobooks. Each of you will get the CD absolutely free (while supplies last) with no further obligation. That’s how easy it is! 



Let’s grow our Ambitious Woman circle together.